Noway appeared in 2013 video game called Yo-Kai Watch. Noway (Japanese: ムリカベ Murikabe) is a Rank E, Earth-attribute Yo-kai of the Tough tribe.
As of Yo-kai Watch 4, Noway is a Onechanside Yo-kai of the Tsukumono Tribe
Noway evolves into Impass starting at level 29.
As of Yo-kai Watch Blasters, he evolves into Impass when fused with a Keystone.
As of the 2.0 update of Yo-kai Watch 3, Noway can now evolve into Judgebrick when fused with Starry Spangles.
Noway resembles a cream-colored wall with a blue-colored roof and a diamond-patterned base. He has yellowish-colored arms and legs, diminutive eyes and a odd-shaped mouth, both with orange lining. He wears sandals.
In Yo-kai Watch 2, Noway's form in Fleshy Souls is uncommon having blue colored bags under his eyes rather than red bags. He as well has a skill change, which is Endurance. In Bony Spirits, his form is common with his original appearance and his original skill.
Noway appears to have a rigid personality and refuses anything asked of him with "no way". He can also be seen somewhere with blue lining on his eyes and purple lining on his mouth.
Noway makes you say "no way" every time someone asks you to do anything at all. He's the Yō-kai responsible for bouts of pigheadedness, bullheadedness, and doggedness. He makes you say no to everything. He makes you turn people down in an irritating and insulting way. He makes you refuse everything.
However, Noway's refusal powers can be gotten around through reverse psychology, by asking the Inspirited victims to do the opposite of what is actually desired.